“You Cannot Save Anyone’s Business But Your Own”

“You cannot save anyone’s business but your own.”

These were the words given to us from our business coach. What do you think?

Here at RT Consulting, we are a digital marketing agency who offer marketing solutions for businesses to excel at reaching their customers. A business in any industry has a similar process:

  1. Start up idea
  2. Do strong research
  3. Build your business and marketing plan well
  4. Execute the hard stuff (with help)
  5. Measure efforts and adapt
  6. Repeat

We have done this process with other businesses and it has made huge returns on their investment with us. Some have failed. Marketing cannot fix a bad brand. Marketing cannot force what isn’t there. We invite conversation to build the brand out and connect with potential buyers. Social selling (buzzwords for sales) is when money is exchanged. A combination of marketing and sales and make a huge impact on any business. This is how businesses stay in business.

So why would our business coach tell us, “You cannot save anyone’s business but your own”? Because he is right.

Our prospects cannot be everyone with a start up idea. The struggling small business who cannot afford to hire someone for their marketing well is not a good prospect for us. The small business who wants to be big and can pay for a mutual exchange of services, this is what works for us. Instead of trying to fix or save anyone’s business, focus on improving yours to attract the right business and customers to serve.

Feast or Famine

Hello September! It’s a NEW month, which means 30 days for a new mindset. Whatever season you are going through, you can get through it.

Throughout life there are time we are in a “feast” or “famine”. As the name implies, a feast is when life is plentiful. The world is in motion working with you and your efforts accomplishing what you set out to do. A famine is when times are difficult as if you are moving against the current. The world is moving slower as your strength is tested.

What do you do?

The lesson to learn is to know what season you are in to know what’s coming. Late June I was training for my first half-marathon and was ready to take on the world. Mid-July I was hospitalized and felt my world slow down. I was advised to take it easy for a while. I took this time to read and mentally map out my next move. When I physically tried to set my world in motion, I hit a roadblock. The efforts I once did to accomplish something great did not produce the same results as I used to. Something had to change.

Feast Famine

I accepted what season I was in – a famine. I reorganized my priorities and set new goals. My deadlines were tentatively set. I followed my priorities and sought out wisdom where I could find it within my network. I picked up more books and read. I didn’t try to think of a way out of the season but asked for contacts to meet up with me and share their experience. I absorbed what I heard and genuinely thanked each person for meeting with me. (Thank you Bernadette, Keith, Tiffany, Kevin, Jordan, Madalyn, Marie, Reid, Nick, and so many more!)

I was ready to take action. As lessons were given me to, I put my energy into action. I kept calling for more appointments until I got the results I wanted. It took more energy out of me because I was out of the “natural rhythm” I set for myself, but I kept going. Every day I wanted to accomplish three to five things. Nothing more.

As my action increased, my world began to shift. The seasons were changing and I got more opportunities to meet and talk with others. My eyes were focused on where I wanted to go and the world brought it closer to me. It took longer than it used to, but I knew it would come.

What kind of season are you in? How can I help?