Twitter: It’s Where The Magic Happens

Every social media platform is unique in its own way. Facebook is great for family and friends, LinkedIn is perfect for nurturing industry contacts, and Instagram is perfect for entertainment. And then there is Twitter — this is where the magic happens.

On Twitter, there are no rules to how you should tweet. There are key functions to recognize when tweeting such as:

  • tweet in 140 characters or less
  • RT = Retweet (reshare content)
  • MT = Modified tweet
  • via = source from
  • DM = direct message
  • “RT” = quoted retweet

When people tell us Twitter is confusing, we ask them to image posting a status update (like you would normally do on Facebook) and explain it is visible to the world as if it is your sound board. Include a few hashtags or keywords in 140 characters or less and BOOM. Someone is going to find it and possibly interact with you. It is really that simple.

Your profile is all about you and your interests. Your tweets come from you. Spam is spam. We all know the difference. There are trending topics, keywords, and hashtags to position your profile appear more favorable than others but the style of how you tweet is up to you. On our Twitter business profile, we had made it a goal to personalize our brand. We tweet stats and articles with a human voice element into the mix.

So what does all this mean? Where’s the magic?? Here’s a recap of an actual correspondence on Twitter.

We received a notification we had received some new followers. New followers meant new engagement opportunities. One of our newest followers was a company “Social Outlier.” (This happened to be another marketing company that does what we do.) Instead of ignoring “the competition”, we decided to engage with them in an personal way. SO - RTC via TwitterWe received instant dialogue from the other company. It was short but it made us aware there was also a human element they had to share as well.

We continued to send out content and browse other tweets from others we were following on Twitter. We came across a tweet @Social_Outlier talking to another company about blogging. We love to blog and noticed Social Outlier had posted a blog and was asking for feedback. We saw this as an opportunity to engage with them further to continue the dialogue we once had before.

SO - RTC2Success! We saw an opportunity to engage that included a way to bring a benefit to them (feedback on blogging and exposure) and for us (to show creditability and grow an industry relationship). Win-win on both parts.

How are you using Twitter?

Twitter is a sound board to invite others into a conversation. After a conversation is shared, now move the Twitter user through a sales funnel to nurture the connection. Magic can happen when you share great content and engage in conversation.

Need help getting the conversation started?

Contact us – we are here to help!

Are You Flying Off The Seat of Your Pants? Forecast Before You Launch

Are you flying off the seat of your pants? Are you moving from one appointment to the next? Does your week run together? If you answered ‘yes’ to any of these questions, this article is for you. This article will highlight tips to forecast your week, tools to use, and how to manage your time better. And if you have any tips to share, we’d love to hear them.

The term forecast is related to weather, but as a noun it is a prediction or estimate of future events. If you run a business or are trying to accomplish a goal, you might forecast upcoming events to attend, appointments to make, and other work that needs to get done. Simply put, to forecast your week can be your guide of what you needs to get done instead of what can be done.

Forecast Before You Launch

What does it look like to forecast? We know to map out your week can be tiresome. How are you suppose to know what the next few days will bring? Try to pick a weekly schedule or routine and stick with it. We like to have a daily agenda made at least two weeks in advance for meetings, projects, daily business demands, etc. to commit the time it takes to do whatever IT is.

What does a weekly routine look like? We are a business that runs Monday through Friday with business and outside client commitments. This is a brief description of what we aim to do:

Sunday:  Day of rest, forecast for an hour with calendars*

Monday:  Work half day

Tuesday:  Work full day / Schedule and Attend Meetings

Wednesday:  Blog / Work Full Day

Thursday:  Work half day/ schedule Friday Focus

Friday:  Work half day

Saturday: Evaluate week / Make Note of High’s and Low’s

This routine is a general guideline of what we hope to accomplish each week. It is flexible to a degree where we can move items around. We have learned the more consistent our schedule is the more productive we are on those days.

How do you forecast? We use calendars to remind us of what is important and what isn’t. We limit our forecasting to an hour on Sunday to save us a time later. We have noticed our productivity has increased throughout the week instead of backtracking and flying off the seat of our pants to the next appointment.

We love electronic and hard-copy calendars. We use iCal for Apple and synced it with Google Cal. We know not everyone uses Apple or Google so we chose to use both to maximize our availability and diversity.

iCal synced with Google Cal

We send meeting requests by inviting whom we are meeting with to the meeting through Google Cal. (Since our electronic calendars are synced, the invitation shows up on our iCal as well.) We keep our Google Cal meetings “private” so each meeting shows us as “busy” to those who can view our calendar. Clients who ask to see our calendar can, but we keep the privacy of other client meetings and appointments private. Do you like privacy or public calendar settings?

The hard-copy calendars we use are from Get Buttoned Up (under the Productivity Section). Other great resources can be found here. We download and print out the “too many to-do’s” and make out our weekly list. We use a daily calendar to map out the day here and fill in our productivity for the week here.

The idea is to get ALL your to-do’s off your mind and on a the “too many to-do’s” list.

Too Many To-Do's

When you print out the daily calendar, you can put the to-do on which day fits your schedule or routine best.

Daily ScheduleAnd lastly, evaluate your productivity to see if this is working for you or not. We have used this system for a while now and found the first two to be the most beneficial for us and our focus. The last form we don’t always have time to go back and fill out, but try to review the days to see if we accomplished what we had set out to do.

Weekly Time Management

Now, where to begin? Use the resources we had mentioned or find others to forecast your week better. The key is find what works for you. Not everyone has the same method that will work for you. Ask friends or business partners for tips. And lastly, share your best practices with us and we will be glad to tell others about them.

If you LIKE my business page on Facebook, you will see a common thing happening on Fridays I call a “Friday Focus”. The topic varies by what you suggest or what comes to mind. My goal is to help YOU, the reader, to take away something valuable than you may not have considered before. If you want to contribute to an upcoming Friday Focus, please leave me a comment and we can make it happen.

What does it all Mean?

A part of my business goals in 2014 is to read more. I challenged myself to read one book a month. I know it doesn’t sound like a lot, but I am the type of reader that reads five different books at a time and slowly reads them all. Do you know someone else who does that?

The book I will finish in January is A Whole New Mind: Why Right-Brainers Will Rule The Future by Daniel H. Pink. I heard about it when I was in college and it sparked my interest. The book is about history and how we use our right brain and our left brain for different things. It makes a correlation between our thinking and what we do as an occupation. The book goes into six senses to help awaken your right brain thinking through design, story, symphony, empathy, play, and meaning.

For today’s Friday Focus, I wanted to share some right brain thoughts on Meaning.

“The search for meaning is a drive that exists in all of us and a combination of external circumstances and internal will can bring it to the surface.”  -Daniel H. Pink

A Whole New Mind quote

Whatever we call it (Meaning) — the “Fourth Great Awakening,” “Post-materialist” values, “meaning want” — the consequences are the same. Meaning has become a central aspect of our work and our lives. Pursuing meaning obviously is no simply task. You can’t buy a cookbook with the recipe for it — or open a packet of powder and add water and stir. But there are two practical, whole-minded ways for individuals, families, and businesses to begin the search for meaning:  start taking spirituality seriously and start taking happiness seriously.

“I believe the very purpose of our life is to seek happiness. That is clear. Whether one believes in religion or not, whether one believes in this religion or that religion, we are all seeking something better in life. So I think the very motion of life is towards happiness.”  -The Dalai Lama

“We are born for meaning, not pleasure unless it is pleasure that is steeped in meaning.” -Jacob Needleman

“You’re not going to find the meaning of life hidden under a rock written by someone else. You’ll only find it by giving meaning to life from inside yourself.” -Dr. Robert Firestone

If you LIKE my business page on Facebook, you will see a common thing happening on Fridays I call a “Friday Focus”. The topic varies by what you suggest or what comes to mind. My goal is to help YOU, the reader, to take away something valuable than you may not have considered before. If you want to contribute to an upcoming Friday Focus, please leave me a comment and we can make it happen.


Successful People vs. Unsuccessful People

After exploring LinkedIn, I came across an article that caught my attention posted by Milan entitled “Good and Bad Reasons to Became an Entrepreneur“. It’s worth reading to check if you should start working for yourself. The road of an entrepreneur isn’t always clear. Sometimes you have to move forward knowing success will find you by the work you have done.

I stumbled across this visual that brought a smile across my face. Thank you, Kailee for sending it to me!

You have heard me say it once and I will say it again; Rome wasn’t built in a day. I’m not going to see the fruit of my labor until the work has been done. I am putting in the work to push myself when I want to give up. I am following a routine to keep going after what makes me happy. Successful habits bring forth success.

Am I doing the right thing?

“If you’re going to devote the best years of your life to your work, have enough love for yourself and the world around you to work on something that matters to you deeply.” Justin Rosenstein

“When we are satisfied with the WHY, behind the WHAT we do; we tend to gain more success.” Tim Carter

Whatever I think, I become

A new month is a new month. We know it happens because we have seen it over and over again. A new way of thinking is something we have to work for every single day. When a new month approaches, I make a habit to reflect on how productive my business was in the past 30 days.

If I can be honest with you, April was a great month. I went on a family vacation and flew over to NYC for a client conference. All this sounds great and the events that took place truly were! It’s when I got back from this high, I hit an all-time low. I saw my funds and what was coming up. I got upset. I knew I was doing great things with my business but my banking account didn’t show it.

I was in a solitary funk. I knew I had a mountain of uncertainty in front of me. Can I go on? How can I get around this? I knew if I was going to climb out of this funk, I had to change my thinking.

Why doubt my ability now when I have come so far to get here? Every day I wake up and ask for strength and purpose. Has my purpose changed since I accepted the gifting I have used to build my business? No. I just let my mindset get the best of me by thinking I could float through the seasons. I need to encourage myself with a new mindset everyday to move instead of standing still for too long.

I know whatever I think I become; therefore, I want to think great things so I can become someone who succeeded in pursing their dreams.

I Think, I Become

Photo credit:  Beautiful Scenery Wallpaper

Life Happens Before it Rains

Life Happens

Design: RT Consulting | Image source:

When you run your own business life happens. I remember when I used to run around wild and miss the simple pleasures in life. I have realized, life does not slow down for me–I have to slow down for IT.

I work odd hours, which allows me to slow down and take in the smell before it rains. I see where I need to slow down or pick up the pace. I set deadlines for each project that fits with a client’s needs to make it possible.

How do you find time to slow down?

A RT Consulting first…

A RT Consulting first…

We were asked if we needed an intern.

I have to admit, at first I was off guard. Surely the college student standing in front of me was asking someone else.

This experience has allowed me to look back on the days when I was in college. I remember sending e-mails, making phone calls, and writing letters to see who was looking for an intern. Back then, it was hard as I can only imagine what it is like today. Some of the most valuable words of advice I have taken away from my internship are from some amazing professionals.

“Measure it. Make something happen and if you can measure it, then you can talk about it as experience.”

“Don’t settle for what work I assign you. Ask for more if you have the capacity.”

“Own your work. If you have a different idea than I do, tell me.”

“Stay off e-mail. If you can work without looking at it for a few minutes, stay off e-mail.”

“Communicate with me so we know if we are on the same page.”

“Learn. Learn. And be open to learn some more.”

A year later, I have become my own boss. I am an entrepreneur. I don’t have it all figured out yet, but I am still learning. I always welcome new connections and new business if it aligns with the goals I have set for my business. What more could I ask for? Maybe an intern?

Words from Steve

Words From Steve

Source credit: Steve Gutzler & Leadership Quest | Design: RT Consulting

What motivates you?

What inspires you?

How can these be transferred into goals?

How can your goals bring you closer to living out your dreams?

Questions like this are hard to answer all at once. Through the wisdom and direction from a friend and life coach, Steve Gutzler, have helped me shape my thinking into positive action. Through Steve and The Leadership Quest, I have been given the power to go after what tomorrow may bring.

I had tried to ask Steve some questions for this post, but graciously enough he said he was grateful for the gesture and proceeded to encourage me. That is the type of leader Steve is–he’s the real deal!

Some of my words from some of Steve’s exercises:

Move forward with direction to bring you closer to achieving your goals. With each step, you have a choice to either move forward or move back. Faith is what pushes you further even when you do not have it all figured out, but know you are getting closer to living out your dreams.

If you want to go fast, go by yourself. If you want to go far, go with others. -Anonymous

Creativity from Caroline

Creativity from Caroline

Photo credit: clumsy crafty happy | Design: RT Consulting

The journey began when I was an intern at the Dalton Agency. I worked on the McDonald’s account with a talented group of people. One of the team members was in charge of social media, Caroline Winegeart. Her bubbly spirit was refreshing to work with when she asked to me help her with certain tasks related to social media.

Fast-forward to today. Caroline works as “Director of Everything” at IWearYourShirt. Even though, I must admit her job is super exciting this is only one of many reasons I have found Caroline as a source of inspiration. Through her blog, Caroline is nothing less than real and genuine in what she does. Her strive to find what makes her happy and to share it with others is what has moved me to find my source of happiness.

Who do you find inspiring?