“You Cannot Save Anyone’s Business But Your Own”

“You cannot save anyone’s business but your own.”

These were the words given to us from our business coach. What do you think?

Here at RT Consulting, we are a digital marketing agency who offer marketing solutions for businesses to excel at reaching their customers. A business in any industry has a similar process:

  1. Start up idea
  2. Do strong research
  3. Build your business and marketing plan well
  4. Execute the hard stuff (with help)
  5. Measure efforts and adapt
  6. Repeat

We have done this process with other businesses and it has made huge returns on their investment with us. Some have failed. Marketing cannot fix a bad brand. Marketing cannot force what isn’t there. We invite conversation to build the brand out and connect with potential buyers. Social selling (buzzwords for sales) is when money is exchanged. A combination of marketing and sales and make a huge impact on any business. This is how businesses stay in business.

So why would our business coach tell us, “You cannot save anyone’s business but your own”? Because he is right.

Our prospects cannot be everyone with a start up idea. The struggling small business who cannot afford to hire someone for their marketing well is not a good prospect for us. The small business who wants to be big and can pay for a mutual exchange of services, this is what works for us. Instead of trying to fix or save anyone’s business, focus on improving yours to attract the right business and customers to serve.

What Do You Tell People When They Ask…

ASK..

Who are you?

What do you do?

Where do you see yourself in the next 5 years?

How did you find us?

Tell me a little about yourself.

There is something you need to know when a person or business asks you any of these questions. If they ask you, they probably ask everyone else the same question. Your answer is your one shot to leave a lasting impression. What you say can lead to more questions by other influences, but you got to get through the first series of questions being asked.

If you are thinking this is similar to an elevator pitch, then you are correct, my friend. With a little reasoning behind the question and responses already thought out, you are ahead of the game.

Who are you? This is the first question I get asked when I walk into a business or if I am on the phone with them. Try to talk at a slower pace than you normally do. The key here is to keep your response brief with enough explanation and clarity of your name and company you represent.

What do you do? I try to mix my response with a buzzword and industry keywords followed by a narrative. You can turn off or confuse who you are speaking with if you use too many buzzwords. It is best to use the narrative to describe your work instead of listing off your experience or what is stated on your résumé. Chances are they may know more about you than you think and might have access to this already.

Where do you see yourself in the next 5 years? Honesty with ambition will give you a safe conscience. Embellish too much and forget what you said might come back to hurt you. I try to be honest about where I see myself going and express my career goals that expresses progress moving forward.

How did you find us? I have had a number of prospective clients who have asked me this in a meeting. At first the question caught me off guard, but quickly realized what they were really asking. Did you research the company? Do you know the work they do? There’s a fine line between flattery and phony. Use at least one recent and previous example to express you have followed them and their work.

Tell me a little about yourself. This infamous question is pretty much all the answers from above into a three-minute formal introduction of yourself.

Now put what you just read and know about these questions into practice.

Who are you? My name is Rachal Tarquin with RT Consulting.

What do you do? I am a Marketer that help businesses thrive online through social media and community building.

Where do you see yourself in the next 5 years? I like helping people. I like working with businesses. My strength is working with businesses who need extra hands to carry out strategies reaching their customers. I want to be able to help other businesses find a balance between life, work, and marketing, like I have.

How did you find us? A friend had told me about the work you do here. A couple months back I heard about your project downtown. I can see now how you are holding an open house special, which is exciting to see.

Tell me a little about yourself.