Twitter: It’s Where The Magic Happens

Every social media platform is unique in its own way. Facebook is great for family and friends, LinkedIn is perfect for nurturing industry contacts, and Instagram is perfect for entertainment. And then there is Twitter — this is where the magic happens.

On Twitter, there are no rules to how you should tweet. There are key functions to recognize when tweeting such as:

  • tweet in 140 characters or less
  • RT = Retweet (reshare content)
  • MT = Modified tweet
  • via = source from
  • DM = direct message
  • “RT” = quoted retweet

When people tell us Twitter is confusing, we ask them to image posting a status update (like you would normally do on Facebook) and explain it is visible to the world as if it is your sound board. Include a few hashtags or keywords in 140 characters or less and BOOM. Someone is going to find it and possibly interact with you. It is really that simple.

Your profile is all about you and your interests. Your tweets come from you. Spam is spam. We all know the difference. There are trending topics, keywords, and hashtags to position your profile appear more favorable than others but the style of how you tweet is up to you. On our Twitter business profile, we had made it a goal to personalize our brand. We tweet stats and articles with a human voice element into the mix.

So what does all this mean? Where’s the magic?? Here’s a recap of an actual correspondence on Twitter.

We received a notification we had received some new followers. New followers meant new engagement opportunities. One of our newest followers was a company “Social Outlier.” (This happened to be another marketing company that does what we do.) Instead of ignoring “the competition”, we decided to engage with them in an personal way. SO - RTC via TwitterWe received instant dialogue from the other company. It was short but it made us aware there was also a human element they had to share as well.

We continued to send out content and browse other tweets from others we were following on Twitter. We came across a tweet @Social_Outlier talking to another company about blogging. We love to blog and noticed Social Outlier had posted a blog and was asking for feedback. We saw this as an opportunity to engage with them further to continue the dialogue we once had before.

SO - RTC2Success! We saw an opportunity to engage that included a way to bring a benefit to them (feedback on blogging and exposure) and for us (to show creditability and grow an industry relationship). Win-win on both parts.

How are you using Twitter?

Twitter is a sound board to invite others into a conversation. After a conversation is shared, now move the Twitter user through a sales funnel to nurture the connection. Magic can happen when you share great content and engage in conversation.

Need help getting the conversation started?

Contact us – we are here to help!

Welcome to the Age of Social Connections #IBMConnect

“Do you have a Twitter account? If you don’t have one — get one, now.”

I heard these words in college and thought my professor was out of her mind. She didn’t continue her lecture on Digital Essentials until we all did. May it encourage you to join the adventure I have fallen in love with… the power of social connections through social media.

In a world that is moving forward rapidly, how do we stay connected? Most of us use social media to promote our business or keep in touch with others. How about finding new friends, adventures, clients, or a combination of all the above? That’s the power of social connecting–you are putting yourself out there to connect. You connect with what you want to explore. The power is yours.

My adventure on Twitter helped me find other marketers talking about the latest social media business tools through following the hashtag #IBMConnect. (What’s a hashtag? What does it mean? Read my post on them here.) I followed the excitement and ended up reading tweets that were inspiring. I even found the link to the LiveStream to the Orlando, Florida conference on Twitter.

How are you using social media? What adventures are you embracing through social connections?

The Wonderful, Awkward Truth of Online Networking

With a college degree behind me, letters after my name, and a killer resume I was certain I would find a job sooner than later. Unfortunately, it is much harder than it used to be. The economy this, the economy that… it has become “who you know” in a dog eat dog world.

I have had the privilege of meeting great people through the steps I took in practicing networking, which I would recommend to anyone to start now and stick to it! What I failed to mention in my blogging about my experiences in networking is that there are boundaries that come with differentiating people as friends and as contacts.

The hard lesson I learned is a contact can become a friend, but a contact is not always your friend. Please let me elaborate. Most of the contacts I have met have been through networking events, mutual friends or other contacts, jobs, or internships. The key word is met.

For a contact I find on LinkedIn or Twitter, I am communicating with them but have not met them yet. If the communication leads to a meeting, then the connection can evolve. If a meeting does not happen, then do not force it. If I have met him or her already, the communication has a familiar setting.

There is no right or wrong way to network with someone and genuinely want to stay in communication with him or her. The friendships will form naturally, while contacts are there to promote you in support of what you are going for in life. It would be awesome if your friend was in your contact list and was supporting you in your career choices as well, but this does not always happen. We are all human with similar thoughts and feelings. Do not take the boundaries to heart or allow them to get you discouraged. Some contacts are as friendly and eager to help you as you are to them. In the end, some people just might surprise in a positive way.

Signs to tell if Your Contact is Just a Contact:
• He or she is not a friend on Facebook.
• You only know him or her on social networking sites (LinkedIn, Twitter, Triberr, Pinterest, etc.)
• You have sent a thank you card to them for helping you out. (e.g. referring you, job lead, advice, etc.)
• You have asked if he or she can introduce you to another contact within the same job or field (if you know he or she already knows the contact).
• Contact mentions the communication between you and him or her has crossed the line or has become inappropriate.
• Contact does not respond to your e-mails, phone calls, or letters. Ever.
• Contact responds to you and asks you to refrain from communicating with them again.
• Contact repeatedly asks how you know him or her.

Signs Your Contact can become a Friend:
• You want or have added him or her as a friend on Facebook.
• You want to call him or her and invite them to lunch to catch up.
• You schedule time to catch up over the phone if lunch is impossible.
• You update him or her on your interests or changes in direction you are taking.
• Contact is receptive to your communication efforts.
• Contact asks specifics how the last update you gave is progressing.
• Contact accepts your friend request on Facebook, follows you on Instagram, follows you on Twitter, recommends on you on LinkedIn.
• Contact encourages you with your concerns and experiences.

What are some ways you have differentiated a contact from a friend? Or have evolved a contact into a friendship?

This is a foray into some honest discussion about stuff we’ve all encountered in the age of online networking. If you haven’t encountered any of this, you’re either a master of digital socialism or not trying hard enough.

This article was originally crafted and published in May on the Ad Buzz.

Putting Others First and Myself Second Brings Success

Source credit:

The Best is Yet To Come | Source Credit:


After graduating college, I did not want to become statistic of not being able to use my degree in the “real world.” With the current company I am in, I applied for advanced positions and corporate jobs to prove I was interested in growing with the company. I started this process before, during, and after graduation. Did I stop there? No. I continued looking at ways I could use the skill-set school had ingrained in me with a passion to succeed.

That is what has set me a part. I did not take any job rejection personal, it motivated me to keep looking for what was next. I used the power of the Internet to connect with people on social media (mainly Twitter) who had similar interests and careers as my aspirations and built a relationship with them. Only after a few exchanged tweets, we exchanged e-mails and connected on LinkedIn. Through this process, I had the privilege to hear their life story and experiences that put them where they are now.

I listened. I did not talk about me until I was asked. I know this might sound strange, but my selfless attitude with a desire to know more about them opened the door for knowledge. The stories each person has told me has allowed me to respect them even more. In return, I was asked what my life story was at this stage in my life.

My life story…what was there to say? I am graduate who wants to succeed in life with a degree behind me. My passion is to help others find themselves while I find what is out there for me. Though my raw honesty, my connections started encouraging me to find this path and contact them along the way.

Less than a year later, I still working at my current job for over 7.5 years and started a consulting business. I am using my degree to help with advertising and community building. The connections I had found online and know in person as strong as I have made them by making time for what’s important:  the relationship with them and my ambition second. By putting others first and myself second, I have humbled myself to know I have found success. The success I have found cannot be measured in money or any monetary value, but in the richness of knowing I am still finding my path and have a support system that is close by. The best is yet to come.