Feast or Famine

Hello September! It’s a NEW month, which means 30 days for a new mindset. Whatever season you are going through, you can get through it.

Throughout life there are time we are in a “feast” or “famine”. As the name implies, a feast is when life is plentiful. The world is in motion working with you and your efforts accomplishing what you set out to do. A famine is when times are difficult as if you are moving against the current. The world is moving slower as your strength is tested.

What do you do?

The lesson to learn is to know what season you are in to know what’s coming. Late June I was training for my first half-marathon and was ready to take on the world. Mid-July I was hospitalized and felt my world slow down. I was advised to take it easy for a while. I took this time to read and mentally map out my next move. When I physically tried to set my world in motion, I hit a roadblock. The efforts I once did to accomplish something great did not produce the same results as I used to. Something had to change.

Feast Famine

I accepted what season I was in – a famine. I reorganized my priorities and set new goals. My deadlines were tentatively set. I followed my priorities and sought out wisdom where I could find it within my network. I picked up more books and read. I didn’t try to think of a way out of the season but asked for contacts to meet up with me and share their experience. I absorbed what I heard and genuinely thanked each person for meeting with me. (Thank you Bernadette, Keith, Tiffany, Kevin, Jordan, Madalyn, Marie, Reid, Nick, and so many more!)

I was ready to take action. As lessons were given me to, I put my energy into action. I kept calling for more appointments until I got the results I wanted. It took more energy out of me because I was out of the “natural rhythm” I set for myself, but I kept going. Every day I wanted to accomplish three to five things. Nothing more.

As my action increased, my world began to shift. The seasons were changing and I got more opportunities to meet and talk with others. My eyes were focused on where I wanted to go and the world brought it closer to me. It took longer than it used to, but I knew it would come.

What kind of season are you in? How can I help?

The Recipe for Success

“Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it.”

Bruce Lee

Who defines success? What makes someone successful? If you are searching for answers to these questions and want the recipe for success, then continue reading.


Define Your Dream. Start dreaming of something big. Now, dream of something bigger than that. When your dreams become your reality, you have found success. 

Define what it is you are seeking. Create a dream board or write down specifically what you want to see manifest in your life.

Hustle/Work hard. Nothing in life is easy. Make scarficies now because it pays off later. If it was easy, everyone would be doing it. 

Plan to take Action. Without a plan a dream is just a thought. Map out small steps leading you closer to your specific goal. Accomplishing smaller steps give you momentum to keep going to finish strong.

Review progress every three months. The new year is easy to proclaim new changes. Will it last? Evaluate your action plain once every three months to see if you need to pick up the pace or get back on track. 

Reward yourself. Did you reach a milestone sooner than expected? Cherish it. Take a short break and know it is ok to celebrate. 

Share progress / Collaborate with others. Are you in a community who knows about your goals? Are you sharing your success or failures? A community will pick you up when you need a lift, and celebrate with you when your dreams are met. 

My name is Rachal Tarquin and I’m a Marketing Advisor at RT Consulting.

My dream was to create my own job description to do the all things I want to do to help people. I desire to have an income level to pay off my debt, current bills, save for the future, and some left over to give back. 

My journey started four years ago. A year ago I made a sacrifice to work six days a week. I built up enough momentum to position myself in a better work schedule.

When I evaluated my progress, I was making progress in my goals but my dream wasn’t complete until I found the decision-makers and key influencers of businesses. 

A client of mine is working with me to grow his business. We wrote my job description into his business plan. Ironically, it involves talking with key decision makers of Fotune 500 companies. 

There was a need to network more, so I scheduled myself to attend events twice a month. I reached out and found connections to shape my own
community. Recently, I had the privilege of networking with entrepreneurs in Miami Beach, Florida for #GrowthCon. 

My dream is within reach. My success is shared with you and those I trust. I rewarded myself with buying a second monitor for my computer.

The road to success isn’t a defined path. We make our own way as we move forward in what we believe in. 

6 Free Resources to Better Your Business

Where do you learn about better business? We have plenty of resources how to manage and grow a successful business. We can read a magazine, book, interview/meet with a thought leader, watch a video, read tweets, scan through blogs, and the list goes on and on. The internet is full of articles and video channels to close a deal, but who has time to sort through it all? We have found six resources to better your business.

  1. Watch Shark Tank on ABC. We love watching Shark Tank because it reminds of the David and Goliath story. We see smaller businesses try to get bigger so they ask for an investor to help them grow. This is a path some businesses may follow while others may find another way. Throughout the show, we are given tokens of wisdom from a “Shark” (self-made millionaires who grew their own businesses) of what not to do. We suggest watching a show a day or on your down time to write valuable business lessons from the pros.
  2. Subscribe to an industry magazine. We have many subscriptions because we are a marketing business. By following a number of magazines, we stay in tune with a majority of the industries we offer our service. Consider subscribing to a magazine in your industry. Magazines are primed to announce and share industry trends and happenings, so this is a sure way to stop on top of what is in the now with each issue.
  3. Subscribe to a company’s RSS feed or YouTube channel. We love Ted Talks. The company is consistently producing great work we aim to do in our own business. Instead of copying them, we put into practice what motivates us. By subscribing to their RSS feed, we get an e-mail of the blogs that appeal to us and can view them on YouTube for further application. This is a combination of the number one and number two resource.
  4. Follow a #hashtag. What’s a hashtag? We like to follow #BusinessTips, #SMM, and #HustleMuscle on Twitter. Why Twitter? Twitter has resources outside your zipcode where Facebook and LinkedIn are all within your “defined network”. Twitter is full of resources beyond your zip code. With that in mind, follow a hashtag and use it in your own content strategy. Soon enough you will find others using the same and form possible business connections.
  5. Download the app Perch. What is your competition doing? How well are they doing it? How are you doing compared to them? This app allows you to plug-in your competition and other top players in your industry and receive their online marketing efforts in a digest format. Instead of focusing on the outside, let the app do the work for you. A weekly digest of your competition’s happenings are sent to your email. This saves you research time and allows you to scan through anything.
  6. Join a networking industry group. We have joined a local marketing group called #theJOMM (Jacksonville Online Marketing Meetup). The second Tuesday of the month we meet at 7pm at CoWork Jax downtown. Every mo the we network and learn about the latest marketing trends and best practices. Each meeting provides us with valuable connections and lessons to apply to our business.

How do you find resources to better your business?

Welcome to the Age of Social Connections #IBMConnect

“Do you have a Twitter account? If you don’t have one — get one, now.”

I heard these words in college and thought my professor was out of her mind. She didn’t continue her lecture on Digital Essentials until we all did. May it encourage you to join the adventure I have fallen in love with… the power of social connections through social media.

In a world that is moving forward rapidly, how do we stay connected? Most of us use social media to promote our business or keep in touch with others. How about finding new friends, adventures, clients, or a combination of all the above? That’s the power of social connecting–you are putting yourself out there to connect. You connect with what you want to explore. The power is yours.

My adventure on Twitter helped me find other marketers talking about the latest social media business tools through following the hashtag #IBMConnect. (What’s a hashtag? What does it mean? Read my post on them here.) I followed the excitement and ended up reading tweets that were inspiring. I even found the link to the LiveStream to the Orlando, Florida conference on Twitter.

How are you using social media? What adventures are you embracing through social connections?

5 Areas to Grow in 2014

As I sit down to write out my 2014 goals, it is hard to fathom where the last 365 days have gone. Instead of worrying of what didn’t get done in 2014, I am looking forward to what a new year may bring for me and my business. Like my friend Daisy had said, “In 2014, I’m working on changes.” As I grow in the different areas of my life, change will happen for the better.

2014 GoalsRTC (as a(n) business/entrepreneur)

  1. Plan ahead better
  2. Blog to share my voice and be heard
  3. Be confident in my strengths
  4. Do not be afraid of change
  5. Network more

@IamRachalT (personal life)

  1. Disconnect from “everything” once in a while
  2. Read one “business/inspiring/just because” book a month
  3. Exercise 5X/week
  4. Let IT be
  5. “Be fully present where you are” 1000Gifts


  1. Tithe consistently
  2. Pray over the specific desires of my heart
  3. Pray for others
  4. Be available to serve and give back
  5. Reach out when I need a LIFT

Family + Rob

  1. Call/Skype those who aren’t local
  2. Make date night important
  3. Make family night important
  4. Include them in achievements and ask about theirs
  5. Stay connected offline more than online


  1. Be social, more
  2. Say ‘yes’ more
  3. Be available
  4. Stay connected offline more than online
  5. Make lunch/coffee meet-ups dates important

What are your 2014 resolutions? What goals do you want to achieve? How can I help?

Focus, Plan, Rest, and Repeat.

Ask any entrepreneur whose clock he or she is on and they will tell you, someone else’s. I thought I would have plenty of “me time” when I branched out on my own, but it has be far from the truth. I report to clients, assistants, contacts, and many more at any given time of the day. The best way to secure some time aside for rest is to make it.

An average work week consists of me working 5.5 to 6 days a week. During that time frame, I schedule time for meetings, e-mails, online relationships, in-person relationships, projects, and the list goes on. I take a half day on Sunday to rest and focus for what lies ahead. I take another half day on a slow day to catch up on other things off the to-do list.

Even with all the technology we have today, I still favor the pen and paper to focus and plan my week. On Sunday’s, I map out my week that starts like this:


When I can visually see how my work week looks like, I see where I need to rest, focus, or plan. Since scheduling works best for me, I block out adequate time or me to rest in between.

Rest, to me, includes:

– Leisure Reading
– Floating on Pinterest
– Exercising
– Taking a Nap time
– Meal Prep
– Cooking/Baking
– Netflix break
– Yobe run
– Grocery Shopping
– Meditation
– Going for a Walk
– Instagram feed

After resting in the one or more of the events above, I am energized to repeat the process all over again.

How does your week look like?

Need a Personal Assistant? Download Donna.

We all have days where our meetings run back to back. Sometimes we get a break when they are in the same office or general area, but sometimes we are jumping across town to fight traffic. How can we predict that? We can’t. Maybe a Personal Assistant can help. Download the Donna app.

We know the phrase, “If you’re on time, you’re late” and before I started using Donna, I was always running late. I used to blame it on traffic because it was true, but after I used the excuse I realized it wasn’t a valid, professional excuse. I researched and found the rating to be favorable to try asking Donna for help.

If you are comfortable sharing Donna your GPS location, then you are going to appreciate its features! The account preferences include setting favorite locations such as home, work, or regular meeting spots. The notifications will allow Donna to alert you of an upcoming meeting in your calendar up to 30 minutes before the meeting.


How my looks like...

My iCal and Google Cal has been shared with Donna, so the app knows when my meetings take place on any given day. Under each appointment, Donna will ask where am I coming from and where is the location of the meeting. Set the two locations and choice of preferred method of transportation (walk, bike, public transportation, or car) and it will estimate your departure time. Note, this does change throughout the day because it calculates with traffic and weather updates.

My rule of thumb is to check this the night before and set my locations accordingly. My notifications are set to 30 minutes before my meeting so I can glance at when I should be ready to leave. If the locations worry you because you don’t know the physical address, you are in luck. The GPS feature can help you search for the meeting place and pinpoint it.

Now, I’ll never be late for a meeting again…unless I get stuck in traffic.

Donna was featured in the L.A. Times.

Scheduling appointments? Yeah, there’s an app for that.

Scheduling appointments, confirming them, and planning to be there are all critical to prioritize. It becomes overwhelming to organize all this. I have good news for you, there’s an app for that. I recommend downloading the app, Cue to help track and make your appointments.

Cue app

How many times have we tried to schedule a meeting with someone over the internet and forget the details of where we talked about it? I try to keep topics like this in my e-mail, but which account did I use? Does this found familiar?

Cue is free to download on Apple and free to use for basic accounts. The app will ask for permission to use your (multiple) e-mail accounts, cloud storage files, contacts, calendars, and a fair amount of social media sites to choose from. When you give Cue permission to use these accounts, think of it as a second pair of “eyes”. Every account with mention of a meeting will be on a Cue calendar.

Cue daily calendar

Every day, Cue provides you with a daily log of the day’s appointments in between sunrise and sunset. Each appointment can display the e-mail correspondence or the location info based on the accounts you have given the app permission to use.

Another cool feature of Cue, is the spotlight search. To check the dialogue and history of a contact (if contacts and set accounts have permission access to Cue), a screen will display all that. This feature allows you to find a file sent, or recent events associated with this contact and much more on a quick note instead of searching multiple accounts.

Cue spotlight search Cue contact file

A paid account of Cue is $4.99 a month or $49.99 a year with all the features mentioned above plus premium access to apps. The premium features include Delicious, Reddit, Evernote, Salesforce, Basecamp, and more.

Finally, an app that has all my appointments and contact notes all in one place.

How do you schedule your appointments?

Once your dreams start becoming your reality, the possibilities are endless and the world cannot stop you.

On Wednesday, I posted this on Facebook:

@IamRachal FB status update

@IamRachal FB status update

Two days later, let me tell you how excited I am I pushed myself then to see what’s happening in my life today.

The meeting I had made myself go on Wednesday set my thinking process in motion. The message gave me a new direction to consider, which aligned with the meeting I had this morning. This past week, I have persevered knowing I am on the verge of a new season of letting go of fear, erasing the doubt from my life, and to start the path I choose to follow.

There isn’t a guide-book to life. As an entrepreneur, I find myself with a burning desire to continue connecting my ambition with my dreams. (So what, isn’t dreaming what got you here in the first place?) I had dreams to set my schedule, it happened. I had a business goal to work for Every Nation Campus Harvest; I’m doing it. I had a dream to share my story and encourage others; I get to do that with every blog post and speaking event I attend.

Once your dreams start becoming your reality, the possibilities are endless and the world cannot stop you.

@IamRachal original

@IamRachal original

I challenge YOU with this: If you have the will, you will find a way. Now, what’s stopping you? How can I help?