“You Cannot Save Anyone’s Business But Your Own”

“You cannot save anyone’s business but your own.”

These were the words given to us from our business coach. What do you think?

Here at RT Consulting, we are a digital marketing agency who offer marketing solutions for businesses to excel at reaching their customers. A business in any industry has a similar process:

  1. Start up idea
  2. Do strong research
  3. Build your business and marketing plan well
  4. Execute the hard stuff (with help)
  5. Measure efforts and adapt
  6. Repeat

We have done this process with other businesses and it has made huge returns on their investment with us. Some have failed. Marketing cannot fix a bad brand. Marketing cannot force what isn’t there. We invite conversation to build the brand out and connect with potential buyers. Social selling (buzzwords for sales) is when money is exchanged. A combination of marketing and sales and make a huge impact on any business. This is how businesses stay in business.

So why would our business coach tell us, “You cannot save anyone’s business but your own”? Because he is right.

Our prospects cannot be everyone with a start up idea. The struggling small business who cannot afford to hire someone for their marketing well is not a good prospect for us. The small business who wants to be big and can pay for a mutual exchange of services, this is what works for us. Instead of trying to fix or save anyone’s business, focus on improving yours to attract the right business and customers to serve.

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