“You Cannot Save Anyone’s Business But Your Own”

“You cannot save anyone’s business but your own.”

These were the words given to us from our business coach. What do you think?

Here at RT Consulting, we are a digital marketing agency who offer marketing solutions for businesses to excel at reaching their customers. A business in any industry has a similar process:

  1. Start up idea
  2. Do strong research
  3. Build your business and marketing plan well
  4. Execute the hard stuff (with help)
  5. Measure efforts and adapt
  6. Repeat

We have done this process with other businesses and it has made huge returns on their investment with us. Some have failed. Marketing cannot fix a bad brand. Marketing cannot force what isn’t there. We invite conversation to build the brand out and connect with potential buyers. Social selling (buzzwords for sales) is when money is exchanged. A combination of marketing and sales and make a huge impact on any business. This is how businesses stay in business.

So why would our business coach tell us, “You cannot save anyone’s business but your own”? Because he is right.

Our prospects cannot be everyone with a start up idea. The struggling small business who cannot afford to hire someone for their marketing well is not a good prospect for us. The small business who wants to be big and can pay for a mutual exchange of services, this is what works for us. Instead of trying to fix or save anyone’s business, focus on improving yours to attract the right business and customers to serve.

Feast or Famine

Hello September! It’s a NEW month, which means 30 days for a new mindset. Whatever season you are going through, you can get through it.

Throughout life there are time we are in a “feast” or “famine”. As the name implies, a feast is when life is plentiful. The world is in motion working with you and your efforts accomplishing what you set out to do. A famine is when times are difficult as if you are moving against the current. The world is moving slower as your strength is tested.

What do you do?

The lesson to learn is to know what season you are in to know what’s coming. Late June I was training for my first half-marathon and was ready to take on the world. Mid-July I was hospitalized and felt my world slow down. I was advised to take it easy for a while. I took this time to read and mentally map out my next move. When I physically tried to set my world in motion, I hit a roadblock. The efforts I once did to accomplish something great did not produce the same results as I used to. Something had to change.

Feast Famine

I accepted what season I was in – a famine. I reorganized my priorities and set new goals. My deadlines were tentatively set. I followed my priorities and sought out wisdom where I could find it within my network. I picked up more books and read. I didn’t try to think of a way out of the season but asked for contacts to meet up with me and share their experience. I absorbed what I heard and genuinely thanked each person for meeting with me. (Thank you Bernadette, Keith, Tiffany, Kevin, Jordan, Madalyn, Marie, Reid, Nick, and so many more!)

I was ready to take action. As lessons were given me to, I put my energy into action. I kept calling for more appointments until I got the results I wanted. It took more energy out of me because I was out of the “natural rhythm” I set for myself, but I kept going. Every day I wanted to accomplish three to five things. Nothing more.

As my action increased, my world began to shift. The seasons were changing and I got more opportunities to meet and talk with others. My eyes were focused on where I wanted to go and the world brought it closer to me. It took longer than it used to, but I knew it would come.

What kind of season are you in? How can I help?

Dream Your Next Adventure into A Reality

As I type this out I am in my rented space where I collect my thoughts. I am beyond blessed to have a roommate who has given me the freedom and space to find myself and next step.

Twelve months ago I was flexing my #HustleMuscle juggling a consulting business full time, part time retail job, and a part time contract job. Working six days a week with 15-hour days was the routine I made for myself. I dashed from appointment to meeting and rushing through personal time to stay on track.

Was it worth it? It was exhausting. I exhausted all my energy in places where it wasn’t benefiting me as a whole. My bills were being paid but my soul was aching to make a difference.

And then three months ago I got the e-mail… We need to talk. Two clients decided not to renew contracts and my contract job had a hold on funding.

20150528-155002-57002885.jpg

I didn’t take this news personal because it was a business matter, but boy did this hurt my ego. My hard work was coming to a halt. I mediated on it and knew it was time to save money and start dreaming again.

Where there is peace, there is hope. Where there is fear, there is no room for growth.

Sometimes life needs us to write down our next dream or goal so we can receive it. The world is full of possibilities waiting for us to take charge and ask for it to come our way.

What dreams are you proclaiming for your life? Your situation may not change overnight but your thoughts can change in an instant when you allow hope to cast out fear.

Dear Life, let’s write a new adventure until it gets here.

Twitter: It’s Where The Magic Happens

Every social media platform is unique in its own way. Facebook is great for family and friends, LinkedIn is perfect for nurturing industry contacts, and Instagram is perfect for entertainment. And then there is Twitter — this is where the magic happens.

On Twitter, there are no rules to how you should tweet. There are key functions to recognize when tweeting such as:

  • tweet in 140 characters or less
  • RT = Retweet (reshare content)
  • MT = Modified tweet
  • via = source from
  • DM = direct message
  • “RT” = quoted retweet

When people tell us Twitter is confusing, we ask them to image posting a status update (like you would normally do on Facebook) and explain it is visible to the world as if it is your sound board. Include a few hashtags or keywords in 140 characters or less and BOOM. Someone is going to find it and possibly interact with you. It is really that simple.

Your profile is all about you and your interests. Your tweets come from you. Spam is spam. We all know the difference. There are trending topics, keywords, and hashtags to position your profile appear more favorable than others but the style of how you tweet is up to you. On our Twitter business profile, we had made it a goal to personalize our brand. We tweet stats and articles with a human voice element into the mix.

So what does all this mean? Where’s the magic?? Here’s a recap of an actual correspondence on Twitter.

We received a notification we had received some new followers. New followers meant new engagement opportunities. One of our newest followers was a company “Social Outlier.” (This happened to be another marketing company that does what we do.) Instead of ignoring “the competition”, we decided to engage with them in an personal way. SO - RTC via TwitterWe received instant dialogue from the other company. It was short but it made us aware there was also a human element they had to share as well.

We continued to send out content and browse other tweets from others we were following on Twitter. We came across a tweet @Social_Outlier talking to another company about blogging. We love to blog and noticed Social Outlier had posted a blog and was asking for feedback. We saw this as an opportunity to engage with them further to continue the dialogue we once had before.

SO - RTC2Success! We saw an opportunity to engage that included a way to bring a benefit to them (feedback on blogging and exposure) and for us (to show creditability and grow an industry relationship). Win-win on both parts.

How are you using Twitter?

Twitter is a sound board to invite others into a conversation. After a conversation is shared, now move the Twitter user through a sales funnel to nurture the connection. Magic can happen when you share great content and engage in conversation.

Need help getting the conversation started?

Contact us – we are here to help!

The Recipe for Success

“Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it.”

Bruce Lee

Who defines success? What makes someone successful? If you are searching for answers to these questions and want the recipe for success, then continue reading.

20150206-104321-38601448.jpg

Define Your Dream. Start dreaming of something big. Now, dream of something bigger than that. When your dreams become your reality, you have found success. 

Define what it is you are seeking. Create a dream board or write down specifically what you want to see manifest in your life.

Hustle/Work hard. Nothing in life is easy. Make scarficies now because it pays off later. If it was easy, everyone would be doing it. 

Plan to take Action. Without a plan a dream is just a thought. Map out small steps leading you closer to your specific goal. Accomplishing smaller steps give you momentum to keep going to finish strong.

Review progress every three months. The new year is easy to proclaim new changes. Will it last? Evaluate your action plain once every three months to see if you need to pick up the pace or get back on track. 

Reward yourself. Did you reach a milestone sooner than expected? Cherish it. Take a short break and know it is ok to celebrate. 

Share progress / Collaborate with others. Are you in a community who knows about your goals? Are you sharing your success or failures? A community will pick you up when you need a lift, and celebrate with you when your dreams are met. 

My name is Rachal Tarquin and I’m a Marketing Advisor at RT Consulting.

My dream was to create my own job description to do the all things I want to do to help people. I desire to have an income level to pay off my debt, current bills, save for the future, and some left over to give back. 

My journey started four years ago. A year ago I made a sacrifice to work six days a week. I built up enough momentum to position myself in a better work schedule.

When I evaluated my progress, I was making progress in my goals but my dream wasn’t complete until I found the decision-makers and key influencers of businesses. 

A client of mine is working with me to grow his business. We wrote my job description into his business plan. Ironically, it involves talking with key decision makers of Fotune 500 companies. 

There was a need to network more, so I scheduled myself to attend events twice a month. I reached out and found connections to shape my own
community. Recently, I had the privilege of networking with entrepreneurs in Miami Beach, Florida for #GrowthCon. 

My dream is within reach. My success is shared with you and those I trust. I rewarded myself with buying a second monitor for my computer.

The road to success isn’t a defined path. We make our own way as we move forward in what we believe in. 

Life Prepares You for the Journey

Happy New Year!

I realized something over the holidays, life works itself out. What I do at RT Consulting is specialize in marketing plans, which requires me to forecast months and quarters ahead for client goals. When the holidays were “planned”, my role slows down as business carries on. Through the holiday, I realized life prepares you for the journey.

One day I was working in the morning and had a play date with my nephew in the afternoon. The plan was to get work done early, play in the afternoon, his mom (my sister) pick him up, and get more work done. Easy enough.

We went to the playground and I brought a pen and notebook to write my thoughts as I had one eye on him. After a few minutes of writing, I found myself playing “monster” on the playground with him and the other kids. When I got tired, I sat down and soaked in the atmosphere. Another parent got of his phone and he started where I left off. It was a magical experience.

When it was time to leave, my nephew asked me to carry him on my back. He is six and over 40 pounds. Sure he could have walked, but I’m his favorite aunt and I know he is young only a short while. I carried him home a mile away. It wasn’t easy but it made his day.

Life - Journey

Fast forward to today. I was leaving a client’s office when I was asked to take some equipment out of the office for an event. I had to carry it to my car. Guess what? The equipment was actually lighter than my nephew, which made the process easier.

During another client meeting I was asked what my resolutions were for 2015. When I was at the park the day before, I wrote down:

Be present – focus on what is in front of you

Be proactive – step out of your comfort zone and unwind when it is time

Be prayerful – find peace in between the now and not yet

as my focus for the upcoming year. My writing has turned into action and shaped my meeting with campus leader and friend, Sarah Greenwald.

I was prayerful prior to our meeting and definitely present with her in the time we spent together. We shared stories since we last met and it was great. I wasn’t “clock watching” or worried about my next meeting. It was great to be in the moment with her.

What does all this have to do with life and our individual journeys?

Maybe we are supposed to go after what our heart desires until we find peace. Keep searching for what brings value to you and your purpose. Peace brings the assurance that propels our path for what lies ahead. It is the process from searching from within that prepares us for the world. We may not have all the answers or timelines figures out, but what we face today prepares us for the journey for what lies ahead.

 

 

Grab a Neuro And Finish the Work Day Strong

Are you the type of person who is self-motivated or needs caffeine to tackle the day?

I am a combination of both. Working long hours takes a toll on my body. I try to stay “fueled” by eating portioned out homemade meals, exercise, and limiting my consumption of sugar.

What keeps you moving throughout the day?

A healthy lifestyle has many benefits. No one is perfect and I know it’s hard to find good supplements to help with our individual goals.

My goals are to take in less sugar, limit my caffeine after 10am, sleep well, and increase natural energy sources. All this means I love muti-vitamins, snacking on fruits, vegetables, and nuts are some of the ways to give my body a natural boost of energy.

One of my favorite fruit drinks is Bolthouse Farms “Blue Goodness”. It is a combination of blueberries, blackberries, apples, and banana. The blended mix gives me antioxidant power to fight my allergies and an alternative to caffeine.

I might have scared a bunch of you off by suggesting that favorite healthy sources are vitamins, fruits, and veggies. When I need something different and need a pep in my step, I go to neuro drinks.

Neuro - RTC

Source credit: Neuro on Twitter  |  Words: RTC

If you like lightly carbonated water and more flavor than a soda can give you, then try Neuro. I have the “Sonic” and “Daily Immunity” in my house at all times. The “Sonic” is 35 calories and tastes like a fruit soft drink. It is equivalent to one cup of coffee (in terms of energy it gives you) without the crash and jitters.

What sources do you use to get you through the day?

If you LIKE my business page on Facebook, you will see a common thing happening on Fridays I call a “Friday Focus”. The topic varies by what you suggest or what comes to mind. My goal is to help YOU, the reader, to take away something valuable than you may not have considered before. If you want to contribute to an upcoming Friday Focus, please leave me a comment and we can make it happen. 

6 Ways to Overcome Social Media Overload

We all know social media helps us stay connected to those near and far away. I can browse through wedding and baby albums and send my congratulations in seconds. In return, I can share my adventures with my Handsome and others can see what we are doing since he has been back from training. Staying connected is important and enriching our lives. What happens when you get social media overload and cannot keep up?

You know what I’m talking about…

Alerts on our smartphones, reminders sent to e-mail, notifications on Facebook, mentions on Twitter, and everything in between is hard to manage. I admire the journey Jason Surfrapp is going through. He took a 30-day social media detox. When you run an online marketing business like we do, taking a break from social means no money. I am sure logistically speaking he knew what he needed to do to cover the gap of time. For me, I follow these steps to disconnect to recharge myself and my work to prevent social media overload.

1.  Your time is valuable. Limit the amount of time you are on social media. I have found browsing during a set time frame gives you your fix and get off. Without set limits hours go by and life happens without you.

2.  Airplane mode. I spoke with an Australian business man who reminded me of this feature. Turn your devices to airplane mode to get peace from the outside world. He suggested to do this to get a good chunk of work done. I have done it when I go out for a walk in my neighborhood. It’s your turn to think of clever ways to use this feature.

3.  Do Not Disturb for iPhone. This feature turns off notifications and most calls (contacts not set as favorites).

4.  Uninstall / Reinstall. It is that simple. The app will still be there in the App Store to reinstall when you are ready for it.

5. The cell phone stacking game . Have you played? It is a simple and sure way to get the attention of those you are engaged with at a certain time. My family and friends play it when we go out to eat.

20141024-093651-34611903.jpg

6. Filters. I am one person. I run a business. My clients think they are my only client. On social media, I am managing anywhere from 2 to 7 accounts a day (on Twitter alone). Every social media platform has filters or customized settings to clear through the noise.

Twitter: use lists effectively

I unfollowed over 150 people and added him/her/company to an assigned list. I can only take in so much on my home feed. When I know to know something about health, I will look at my health/food list. When I need motivation, I will search the #HustleMuscle or quotes list to get it.

Facebook: to be-friend someone or not to-be friend someone — use categorizes

Again, I cannot keep up with over 500 Facebook friends at any given time. I have added categorizes of how we met. Did we meet during school, work, or church? Guess what? You have a filter on your account to help me keep up with your life. The home feed gives me a recap of everyone and sometimes it can be time consuming. “Liked” pages also have this setting with subscriptions. Use them for instant updates or go to them when you are ready to browse the pages interest.

Pinterest / Instagram are straight forward. Follow or unfollow.

 

If you LIKE my business page on Facebook, you will see a common thing happening on Fridays I call a “Friday Focus”. The topic varies by what you suggest or what comes to mind. My goal is to help YOU, the reader, to take away something valuable than you may not have considered before. If you want to contribute to an upcoming Friday Focus, please leave me a comment and we can make it happen.